If you sell software to Brazilian companies from abroad, the price on your proposal is not what your customer actually pays. By the time taxes, FX spread, payment fees and compliance costs are applied, the real number is significantly higher — and it shows up in every commercial conversation: slower approvals, more discounting, resistance to upsell.
You don't have a tax problem yet. But your Brazilian customers already have a buying problem — and it's yours.
Brazil's 2027 tax reform will increase the tax burden on foreign digital services sold locally by 15–28%, depending on category. Companies already operating with high buying friction today will face compounding costs once the new framework takes effect. Most won't be ready.